Claude + Higgsfield: AI Marketing Assets in Minutes

What you need

• A Claude account

• A Higgsfield account (higgsfield.ai)

• A product or brand to showcase, with a short description of its look

Step by step

1. 1

   Copy the Higgsfield MCP server URL

   0:51

   On the Higgsfield homepage, open the MCP tab and copy the server URL shown there. You will paste it into Claude in the next step.

2. 2

   Add Higgsfield as a custom connector in Claude

   1:00

   In Claude, click your profile, open Settings, then Connectors. Scroll to the bottom and click Add Custom Connector. Enter the name Higgsfield, paste the server URL, click Add, then connect your Higgsfield account. You only do this once.

   Connector nameCopy

   Higgsfield

3. 3

   Check that Claude is connected

   1:32

   Start a new chat and ask Claude to confirm the connection. Claude scans the tools it has access to and tells you whether the Higgsfield MCP works. If it fails, the server may simply be down, so try again later.

   Connection checkCopy

   Hey, Claude, are you connected to the Higgsfield MCP server?

4. 4

   Ask for two product images with two models

   2:09

   Describe your product and branding, and name the two image models you want. Swap in your own brand details. Claude checks the models are available on Higgsfield, writes the prompts and picks the format (for example 1:1 square for social posts).

   Image prompt (adapt the brand details)Copy

   I've been working a lot on my new brand of protein powder called Berserk Powder. What I want you to do is create two new images, one with GPT Image 2 and the other one with NanoBanana 2, showcasing the product. The branding is dark with red accents.

5. 5

   Review the images and pick one

   3:29

   Compare the two results side by side. From here you can ask Claude to edit an image, animate it, or download it and use it as is. If an image preview does not show in Claude, it may still exist in Higgsfield: this is a known issue with the new connector.

6. 6

   Turn the chosen image into UGC videos

   4:44

   Tell Claude which image you liked and ask for videos from two models at once. Describe the scene you want. Claude writes the detailed video prompt (vertical 9:16, TikTok style) for you.

   Video prompt (adapt the product and action)Copy

   Perfect. Now what I want you to do is I want you to take the NanoBanana 2 image, and I want you to create two different videos of about eight to ten seconds using Kling 3.0 and Seedance 2.0. It must be an UGC format with a guy showing the protein powder and how he dry scoops it.

7. 7

   Double-check model names if you dictate

   5:35

   If you use speech-to-text (I use WisprFlow), check how model names were transcribed. In the video, Seedance 2.0 came out as "C9 2.0". Claude usually works out what you meant, and asks you if it cannot.

8. 8

   Find your assets in Higgsfield while you wait

   7:32

   Videos take about 30 seconds to a minute, longer with the bigger pro versions (the demo took about two minutes). Meanwhile, open the Assets folder in Higgsfield: it lists everything you have generated, so nothing is lost if the Claude chat breaks.

9. 9

   Compare the videos and keep the best

   9:58

   Watch both videos and choose the one you prefer (in the demo, Seedance 2.0 won). You can generate up to four videos in parallel and keep only the ones you want, and create 4K videos when you need them.

Watch next

• 4:00Design Systems for AI: The 2026 GuideGive Claude a design system so every image and video you generate stays on brand.
• 8:39Connect Claude to Your Social Media with ZernioConnect your social accounts to Claude and see which posted assets actually perform.