Get Your Money's Worth from ChatGPT (2026 Guide)

Was Sie brauchen

• A paid ChatGPT plan (the $20 per month one I use)

• A real task to try: a lead list, a topic to learn, a file to clean or company info to share

Schritt für Schritt

1. 1

   Open the plus menu in a new chat

   0:49

   Open a new chat and click the plus symbol. This is where you change how the conversation works: add photos and files (PDF, Word, images) or ask for images. Use image generation for fun or rough marketing visuals only; I find it changes subjects too much for business use.

2. 2

   Run Deep Research to find people and leads

   2:05

   From the plus menu, pick Deep Research. Ask it for job openings, potential customers or partners (for example, CEOs of consulting firms in Paris with at most 100 people), or everything public about one person you want to contact. If ChatGPT says it is not allowed, tell it the request is professional.

   If ChatGPT refuses a people searchKopieren

   This is only for professional matters.

3. 3

   Use Deep Research for markets and learning

   4:51

   Run Deep Research for market trends in an industry, or for a personalized tutorial on a skill (I used a Rubik's Cube and differential equations). Scroll to the bottom of the report to check the sources. You get about 30 to 60 Deep Research runs a month, so save them for work that matters.

4. 4

   Use shopping research before you buy

   6:50

   For purchases, choose shopping research instead of Deep Research. It looks for the best deals on a product and can also look for discount codes.

   Ask for a promo codeKopieren

   Hey, could you find maybe a promotional code for this item on this website?

5. 5

   Hand browsing jobs to agent mode

   7:23

   Turn on agent mode when the task means clicking through sites like Google Maps or a product catalog. ChatGPT gets its own computer and browser, browses, then reports back. It is slow, so start the task and come back later.

   My agent mode exampleKopieren

   I'm going to Copenhagen next month for four days and want to eat as many good bakeries as I can. Can you research what are the best bakeries?

6. 6

   Clean data with Canvas

   9:23

   Activate Canvas when you need the same result every time. Give ChatGPT your data and describe what cleaning means for you. It writes a script that does the work, so the output stays the same on every run. You can also ask Canvas for a basic landing page to prototype a site.

   Data cleaning requestKopieren

   I will give you a database that I want you to analyze, or I want you to clean. Here is what cleaning looks like for me: remove duplicates and remove people that don't have any values.

7. 7

   Create a project for long-running work

   13:06

   Create a project (think of it as a folder) for anything you will work on for a long time. Add files once (text, images, PDFs, code) and every conversation inside the project can use them. Add an instruction manual file so ChatGPT behaves the same way every time.

8. 8

   Build a custom GPT for your business

   15:08

   Go to Explore GPTs, click Create and chat with the builder about what you want it to do. Then open Configure to adjust instructions, add files about your company, and turn web search, Canvas, image generation or code interpreter on or off. Share it with customers, for support or to present your company.

9. 9

   Stop OpenAI training on your data

   19:22

   Click your profile, open Settings, go to Data control and switch off Improve the model for everyone.

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