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Genial - Business Process Automation

Custom CRM and PM System for Recruitment Agency

claude-4-sonnet
ClickUpAsanaMake
40+ hours saved weekly10 employees benefited$3K+ monthly savings100% seamless migration

The Challenge

Our client, a recruitment agency with over 10 employees, was struggling with a critical operational challenge: keeping track of all clients and maintaining comprehensive records of handled projects. They were caught between two unsatisfactory options - off-the-shelf CRMs that were bloated with unnecessary features and prohibitively expensive for their business size, or continuing with their fragmented system that was becoming increasingly unmanageable as they scaled.

The team was spending countless hours switching between different platforms, losing track of client communications, and struggling to maintain consistency across recruitment projects. With their existing setup in Asana, they lacked proper client relationship management capabilities and had no centralized way to onboard new employees or manage institutional knowledge effectively.

Our Solution

We designed and implemented a comprehensive custom CRM and project management system built on ClickUp, tailored specifically for their recruitment agency needs. Rather than forcing them into an expensive, feature-heavy solution, we created a streamlined system that addressed their exact requirements while significantly reducing costs.

The solution involved migrating all existing project management data from Asana to ClickUp, while simultaneously building out CRM functionality and creating a centralized knowledge base. This approach gave them the best of both worlds: robust project management capabilities combined with client relationship features, all in one affordable platform.

Implementation Details

The implementation was structured in three key phases:

  1. Seamless Data Migration: We carefully migrated all existing project data from Asana to ClickUp, ensuring 100% data integrity and no disruption to ongoing recruitment processes.

  2. Custom CRM Configuration: We configured ClickUp's features to function as a comprehensive CRM, creating custom fields, automations, and workflows specifically designed for recruitment processes and client lifecycle management.

  3. Knowledge Base & Automation: We established a centralized knowledge base within ClickUp and implemented Make automations to streamline onboarding processes and enable targeted reactivation campaigns.

Key technical implementations included:

  • Custom ClickUp spaces and lists organized by client relationships and recruitment project stages
  • Automated workflows using Make for client communication, follow-ups, and candidate tracking
  • Standardized templates for consistent project management across all 10+ team members
  • Integration points for seamless data flow between CRM and project management functions
  • Centralized document storage and knowledge management system

The Impact

The results of this custom CRM and PM system implementation were immediate and substantial:

  • Massive Time Savings: The team now saves over 40 hours weekly (4+ hours per employee) previously spent on manual data entry and system switching
  • Significant Cost Reduction: Monthly savings exceed $3,000 compared to enterprise CRM alternatives
  • Improved Client Management: Complete visibility into client relationships and project history enables superior service delivery
  • Automated Processes: Onboarding new employees is now streamlined with standardized procedures and automated workflows
  • Revenue Opportunities: Reactivation campaigns can now be easily created and managed, opening up new revenue streams from past clients
  • Enhanced Productivity: All 10 employees benefit from centralized knowledge and consistent processes

Key Takeaways

This project demonstrates that custom doesn't always mean complex or expensive. By leveraging ClickUp's flexibility and combining it with smart automation through Make, we created a solution that rivals expensive enterprise CRMs at a fraction of the cost - saving over $3,000 monthly while improving functionality.

The key was understanding that one size doesn't fit all - especially for growing businesses with specific needs. Rather than adapting their proven recruitment processes to fit bloated software, we adapted the technology to enhance their existing workflows. The seamless migration from Asana proved that change doesn't have to be disruptive when properly planned and executed.

Work With Us

Are you struggling with expensive, overcomplicated software that doesn't fit your business needs? Replikaite specializes in creating custom automation solutions that work for your specific requirements and budget. Contact us today to discuss how we can help you build the perfect system for your business while saving thousands monthly.